Visualizing Engagement: The Power of Fun, Interactive, Sketching and Humour in Conference Networking (F.I.S.H.)

Abstract

In today’s fast-paced conference environment, traditional networking methods often fall short of fostering genuine connections. This case study explores innovative strategies for enhancing attendee engagement through the F.I.S.H. framework: Fun, Interactive, Sketching, and Humour. By integrating these elements, attendees can break down barriers, promote creativity, and cultivate a more relaxed atmosphere conducive to meaningful interactions. I discuss the role of sketching as a visual communication medium that encourages collaboration and idea sharing, while humour acts as the chum, attracting participants to the conversation and preventing the social waters from becoming stagnant and keeping awkwardness from hooking anyone. Through two case studies, I highlight the effectiveness of this medium in transforming the conference experience, ultimately leading to richer connections and enhanced networking outcomes. This research encourages the practical application of creative engagement techniques, such as sketching, at conferences. The findings suggest that this approach can significantly improve networking outcomes and foster a more vibrant and innovative community.