Browsing Theses by Subject "diffusion of innovations"
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Residential Solar Energy Adoption in a Community Context: Perceptions and Characteristics of Potential Adopters in a West Toronto Neighbourhood
(University of Waterloo, 2012-01-25)In the summer of 2007, a single neighbourhood in downtown Toronto contributed at least 13 percent of all residential grid‐tie solar photovoltaic (PV) systems sold in the Canadian province of Ontario. On average, PV ... -
Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts
(University of Waterloo, 2016-08-24)Every night, hundreds of thousands of tourists choose not to stay in a traditional tourism accommodation establishment, such as a hotel, and instead pay to stay in the residence of a stranger, found online via the company ...