Use of non-orthogonal factor analysis for gauging illusory halo: A technical report
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Non-orthogonal factor analysis is examined as a possible aid in assessing the extent of illusory halo in survey responses. Data from several studies involving students' evaluation of teaching (SETs) are re-analyzed with this method. Several advantages of this method, as compared with examining the underlying correlations directly, are described.
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John Michela (2022). Use of non-orthogonal factor analysis for gauging illusory halo: A technical report. UWSpace. http://hdl.handle.net/10012/18340