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Use of non-orthogonal factor analysis for gauging illusory halo: A technical report

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Date

2022-05-27

Authors

Michela, John

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Abstract

Non-orthogonal factor analysis is examined as a possible aid in assessing the extent of illusory halo in survey responses. Data from several studies involving students' evaluation of teaching (SETs) are re-analyzed with this method. Several advantages of this method, as compared with examining the underlying correlations directly, are described.

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Keywords

student evaluations of teaching, halo effect, factor analysis

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