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Stop clicking on “update later”: Persuading users they need up-to-date antivirus protection

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Stop clicking on “update later” Persuading users they need up-to-date antivirus protection.pdf (2.26 MB)

Date

2014-05

Authors

Zhang-Kennedy, Leah
Chiasson, Sonia
Biddle, Robert

Journal Title

Journal ISSN

Volume Title

Publisher

Springer

Abstract

Online security advice aims to persuade users to behave se- curely, but appears to have limited effects at changing behaviour. We pro- pose security advice targeted at end-users should employ visual rhetoric to form an effective, memorable, and persuasive method of communica- tion. We present the design and evaluation of infographics and an online interactive comic developed to persuade users to update their antivirus software. Results show superior learning and behavioural outcomes com- pared to mainstream text-only security advice.

Description

This is a post-peer-review, pre-copyedit version of a book chapter published in Persuasive Technology. The final authenticated version is available online at: https://doi.org/10.1007/978-3-319-07127-5_27

Keywords

antivirus, persuasive visualization, usable security

LC Keywords

Citation

URI

https://doi.org/10.1007/978-3-319-07127-5_27
 http://hdl.handle.net/10012/18097

Collections

Waterloo Research
Computer Science
Stratford School of Interaction Design and Business