Stop clicking on “update later”: Persuading users they need up-to-date antivirus protection
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Online security advice aims to persuade users to behave se- curely, but appears to have limited effects at changing behaviour. We pro- pose security advice targeted at end-users should employ visual rhetoric to form an effective, memorable, and persuasive method of communica- tion. We present the design and evaluation of infographics and an online interactive comic developed to persuade users to update their antivirus software. Results show superior learning and behavioural outcomes com- pared to mainstream text-only security advice.
Cite this version of the work
Leah Zhang-Kennedy, Sonia Chiasson, Robert Biddle (2014). Stop clicking on “update later”: Persuading users they need up-to-date antivirus protection. UWSpace. http://hdl.handle.net/10012/18097