From the comfort of home: Examining consumer virtual reality use in the home

dc.contributor.authorTawfik, Reem
dc.contributor.authorHarley, Daniel
dc.date.accessioned2025-09-09T17:56:35Z
dc.date.available2025-09-09T17:56:35Z
dc.date.issued2025-08-12
dc.description© Reem Tawfik and Daniel Harley | Taylor and Francis (2025). This is the authors' copy of the work. It is posted here for your personal use. Not for redistribution. The definitive version of this article was first published here: https://doi.org/10.1080/14626268.2025.2543452
dc.description.abstractDespite the hype that has driven mass-market consumer virtual reality (VR), research relating to the at-home use of these technologies is underexplored. The contexts, responses, and experiences of people who use VR offer insight into the ways that VR is becoming a domestic technology. Applying methods drawn from digital ethnography, our research asks how participants interpret their use of VR in the home, and how they integrate it into their social, personal, and material contexts. We examine data consisting of interviews, images, and videos from participants (n = 15) across 10 countries to begin to chart the complexities of the real-world conditions of VR. Our findings show that as these participants make efforts to creatively integrate VR into their everyday routines, the enjoyment that they describe is entwined with a variety of difficulties, demonstrating that consumer VR offloads a burden of adaptation onto the people who bring these technologies into their homes.
dc.description.sponsorshipSSHRC, Insight Development Grant.
dc.identifier.urihttps://doi.org/10.1080/14626268.2025.2543452
dc.identifier.urihttps://hdl.handle.net/10012/22366
dc.language.isoen
dc.publisherTaylor and Francis
dc.relation.ispartofseriesDigital Creativity
dc.subjectvirtual reality
dc.subjectVR
dc.subjecthome
dc.subjectOculus
dc.subjectMeta
dc.subjectmetaverse
dc.titleFrom the comfort of home: Examining consumer virtual reality use in the home
dc.typeArticle
dcterms.bibliographicCitationTawfik, R., & Harley, D. (2025). From the comfort of home: Examining consumer virtual reality use in the home. Digital Creativity, 1–20. DOI: 10.1080/14626268.2025.2543452
uws.contributor.affiliation1Faculty of Arts
uws.contributor.affiliation2Stratford School of Interaction Design and Business
uws.peerReviewStatusReviewed
uws.scholarLevelFaculty
uws.typeOfResourceTexten

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