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dc.contributor.authorLaw, James Sik Yin 20:06:05 (GMT) 20:06:05 (GMT)
dc.description.abstractThe implementation of UNESCO Biosphere Reserves (BR) in Canada is strongly dependent on grassroots community-based support and understanding. The recent calls for the Oak Ridges Moraine and adjacent Greenbelt lands (ORMGB) to be designated a BR require that a communications strategy be created to garner local support. Taking into consideration complex systems theory, this study looked to build a communications framework that combined higher-scale social organizing literature like social movement and environmental campaigns more detail-focused group dynamics and strategic communications research. Applying this framework to the ORMBG landscape revealed key target audience groups and messaging for the BR communications strategy.en
dc.publisherUniversity of Waterlooen
dc.subjectOak Ridges Moraineen
dc.subjectBiosphere Reserveen
dc.subjectCommunications strategyen
dc.subjectenvironmental communicationsen
dc.titleTowards a Strategic Communications Plan: Providing Community-Informed Insight into the Role of the Biosphere Reserve on the Oak Ridges Moraineen
dc.typeMaster Thesisen
dc.subject.programEnvironmental and Resource Studiesen and Resource Studiesen
uws-etd.degreeMaster of Environmental Studiesen

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