Browsing Theses by Subject "social marketing"
Now showing items 1-5 of 5
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Best practices for household stormwater management programs: A community-based social marketing case study
(University of Waterloo, 2017-01-23)This research investigates how to most effectively develop pro-environmental stormwater management by homeowners in the Region of Waterloo, Ontario. This centres around strategies that focus on the role risk perception ... -
From Paper to Practice: Exploring Five Canadian Case Studies of Water Efficiency Programs using Community-Based Social Marketing Criteria
(University of Waterloo, 2019-09-24)Canadian municipalities are facing increasing pressure on their water infrastructure and are seeking to maximize their water efficiency efforts through managing consumption. Residential water consumption is complex because ... -
Improving Public Understanding of Large-Scale Transit Projects: A case study of the Region of Waterloo’s ION
(University of Waterloo, 2015-06-16)In light of increasing social, economic and environmental costs associated with automobile use, Canadian municipalities are facing mounting transportation pressures and many mid-size cities are investing in larger scale ... -
Integrating Community‐Based Social Marketing Theory to Improve Waste Sorting Behaviour at the University of Waterloo
(University of Waterloo, 2020-01-23)Improving waste sorting has become an urgent matter in the global North since 2017 when China, the world’s largest waste importer, announced that it would no longer accept highly contaminated waste. Consequently, new ... -
Success and failure in social marketing programs: A qualitative exploration
(University of Waterloo, 2022-09-26)The world is facing a number of complex, interconnected crises that require rapid social transformation. Social change approaches such as social marketing have a role to play in this transformation. In order to strengthen ...