Browsing Theses by Subject "medium effect"
Now showing items 1-1 of 1
-
Numerosity and Cognitive Complexity of a Medium as Moderators of Medium Effect on Effort
(University of Waterloo, 2010-09-30)As a part of loyalty programs in marketing or as incentive plans in companies, mediums have attracted considerable interest from marketing and organizational behavior researchers. Previous studies focused mainly on the ...