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dc.contributor.authorHuck, Nicolas
dc.contributor.authorChenavaz, Regis Y.
dc.contributor.authorDimitrov, Stanko 14:39:14 (GMT) 14:39:14 (GMT)
dc.descriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in Applied Economics on 2021-07-19, available online:
dc.description.abstractPsychological prices are known to impact consumer behaviour and to depend on retailers’ characteristics. Less understood is last digit pricing, especially in the context of retail gasoline stations. We study price endings in the French gasoline market with 11,471 gas stations and 4,775,300 prices for oil companies, supermarkets, and independent retailers during five years. Raw data suggest that 0-ending prices are more expensive. Yet, these last digit effects do not survive careful scrutiny focusing on the individual behaviour/distribution of each gas station. Plus, 9-, 0-, and 5-ending prices are over-represented. Our evidence better informs administrative authorities investigating market irregularities and consumers interested in better deals.en
dc.description.sponsorshipFunder 1, Natural Sciences and Engineering Research Council of Canadaen
dc.publisherTaylor & Francisen
dc.relation.ispartofseriesApplied Economics;
dc.subjectPsychological priceen
dc.subjectprice endingen
dc.subjectlast digit pricingen
dc.subjectgasoline retailingen
dc.titlePsychological Prices at Retail Gasoline Stations: The Policies of 0-, 5-, and 9-Ending Pricesen
dcterms.bibliographicCitationHuck, N., Chenavaz, R. Y., & Dimitrov, S. (2021). Psychological prices at retail gasoline stations: The policies of 0-, 5-, and 9-ending prices. Applied Economics, 0(0), 1–15.
uws.contributor.affiliation1Faculty of Artsen

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