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dc.contributor.authorScholer, Abigail A.
dc.contributor.authorHiggins, E. Tory
dc.date.accessioned2021-08-20 18:57:30 (GMT)
dc.date.available2021-08-20 18:57:30 (GMT)
dc.date.issued2009-03-25
dc.identifier.urihttps://doi.org/10.1016/j.jcps.2009.02.007
dc.identifier.urihttp://hdl.handle.net/10012/17226
dc.descriptionThis is the peer reviewed version of the following article: Scholer, A. A., & Higgins, E. T. (2009). Exploring the complexities of value creation: The role of engagement strength. Journal of Consumer Psychology, 19(2), 137–143. https://doi.org/10.1016/j.jcps.2009.02.007, which has been published in final form at https://doi.org/10.1016/j.jcps.2009.02.007. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.en
dc.description.abstractRegulatory engagement theory (Higgins, 2006; Higgins & Scholer, 2009) proposes that engagement strength plays a critical role in the creation of value intensity. We discuss the ways in which engagement, in this model, can be distinguished from arousal, motivation to act, and experienced difficulty. We distinguish between the mechanisms and predictions made by regulatory engagement theory versus cognitive dissonance theory and a goal systems approach. We also describe the complexities and conditions under which some sources of engagement strength (e.g., regulatory fit) may relate to value creation. For instance, while regulatory fit has more typically been associated with increased engagement strength, regulatory nonfit may also sometimes increase engagement by serving as an obstacle to be overcome. We review existing evidence and highlight open questions related to the role of engagement strength in creating value.en
dc.language.isoenen
dc.publisherJohn Wiley & Sonsen
dc.relation.ispartofseriesJournal of Consumer Psychology;19
dc.subjectengagementen
dc.subjectvalueen
dc.subjectmotivationen
dc.titleExploring the complexities of value creation: The role of engagement strengthen
dc.typeArticleen
dcterms.bibliographicCitationScholer, A.A., & Higgins, E.T. (2009). Exploring the complexities of value creation: The role of engagement strength. Journal of Consumer Psychology, 19, 137-143.en
uws.contributor.affiliation1Faculty of Artsen
uws.contributor.affiliation2Psychologyen
uws.typeOfResourceTexten
uws.peerReviewStatusRevieweden
uws.scholarLevelFacultyen


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