Unclaimed Prize Information Increases the Appeal of Scratch Card Games

Abstract

Previous research suggests that intuitively appealing, yet uninformative unclaimed prize information is capable of biasing gambling-related judgments when people compare scratch cards that vary in the number of unclaimed prizes. However, it is unknown if the mere presence of unclaimed prize information alters a game’s attractiveness. Using an online crowdsourcing platform, we recruited 402 U.S. residents to participate in an online study. In a within-subjects design, participants made four gambling-related judgments (likelihood of winning, excitement to play, urge to gamble, and hypothetical card purchasing) for scratch cards presented with and without unclaimed prize information. Compared to cards presented without unclaimed prize information, those with unclaimed prize information were judged as more likely to win, produced more excitement to play, a greater urge to gamble, and were chosen more often during a hypothetical purchasing task. Therefore, unclaimed prize information increases the appeal of scratch card games, and may be an important aspect of the scratch card gambling environment to consider from a harm reduction perspective.