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dc.contributor.authorAbualsaud, Mustafa
dc.contributor.authorSmucker, Mark D. 21:31:40 (GMT) 21:31:40 (GMT)
dc.description.abstractTo determine key factors that affect a user's behavior with search results, we conducted a controlled eye-tracking study of users completing search tasks using both desktop and mobile devices. We focus our investigation on users' behavior from their query to the first action they take with the search engine results page (SERP): either a click on a search result or a reformulation of their query. We found that a user deciding to reformulate a query rather than click on a result is best understood as being caused by the user's examination pattern not including a relevant search result. If a user sees a relevant result, they are very likely to click it. Of note, users do not look at all search results and their examination may be influenced by other factors. The key factors we found to explain a user's examination pattern are: the rank of search results, the user type, and the query quality. While existing research has identified rank and user types as important factors affecting examination patterns, to our knowledge, query quality is a new discovery. We found that user queries can be understood as either of weak or strong quality. Weak queries are those that the user may believe are more likely to fail compared to a strong query, and as a result, we find that users modify their examination patterns to view fewer documents when they issue a weak query, i.e. they give up sooner.en
dc.description.sponsorshipNatural Sciences and Engineering Research Council of Canada, Grant CRDPJ 468812-14 || Natural Sciences and Engineering Research Council of Canada, Grant RGPIN-2014-03642 || Google || University of Waterlooen
dc.subjectquery abandonmenten
dc.subjectrequery behavioren
dc.subjectUser behavioren
dc.subjectUser studyen
dc.titlePatterns of Search Result Examination: Query to First Action.en
dc.typeConference Paperen
uws.contributor.affiliation1Faculty of Engineeringen
uws.contributor.affiliation1Faculty of Mathematicsen
uws.contributor.affiliation2David R. Cheriton School of Computer Scienceen
uws.contributor.affiliation2Management Sciencesen

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