Motivational Affordance and Risk-Taking Across Decision Domains
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Date
2016-03-01
Authors
Zou, Xi
Scholer, Abigail A.
Journal Title
Journal ISSN
Volume Title
Publisher
SAGE Publications
Abstract
We propose a motivational affordance account to explain both stability and variability in risk-taking propensity in major decision domains. We draw on regulatory focus theory to differentiate two types of motivation (prevention, promotion) that play a key role in predicting risk-taking. Study 1 demonstrated that prevention motivation is negatively associated with risk-taking across six key decision domains, including health/safety, ethics, recreation, gambling, investment, and social. In contrast, promotion motivation is positively associated with risk-taking in the social and investment domains. Study 2 replicated the same pattern and provided direct evidence that promotion motivation is a strong predictor of risk-taking only in domains where there is true potential for gains. Study 3 manipulated promotion (vs. prevention) motivation experimentally to demonstrate that motivational affordance is a critical mechanism for understanding risk-taking behaviors.
Description
To view the final version © 2016 by the Society for Personality and Social Psychology, Inc. SAGE publication go here: http://dx.doi.org/10.1177/0146167215626706
Keywords
Self Control, Motivation, Strength Model Of Self-Regulation, Ego Depletion, Glucose, Mental Performance