Attention Capture by Direct Gaze is Robust to Context and Task Demands
Itier, Roxane J.
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Eye-tracking was used to investigate whether gaze direction would influence the visual scanning of faces, when presented in the context of a full character, in different social settings, and with different task demands. Participants viewed individual computer agents against either a blank background or a bar scene setting, during both a free-viewing task and an attractiveness rating task for each character. Faces with a direct gaze were viewed longer than faces with an averted gaze regardless of body context, social settings, and task demands. Additionally, participants evaluated characters with a direct gaze as more attractive than characters with an averted gaze. These results, obtained with pictures of computer agents rather than real people, suggest that direct gaze is a powerful attention grabbing stimulus that is robust to background context or task demands.
Cite this work
Roxane J. Itier, Adam Palancia (2012). Attention Capture by Direct Gaze is Robust to Context and Task Demands. UWSpace. http://hdl.handle.net/10012/11429