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An iBeacon-Based Location-Aware Advertising System

dc.contributor.advisorHo, Pin-Han
dc.contributor.authorNing, JiaMin
dc.date.accessioned2016-02-10T19:44:44Z
dc.date.available2016-02-10T19:44:44Z
dc.date.issued2016-02-10
dc.date.submitted2016-02-09
dc.description.abstractThe billboard market near its end for the development of electric commerce, especially with the maturing of online advertising systems. Traditional billboards demand innova- tive ways to attract and categorize users; and to direct them to desired advertisements. Location information is the prerequisite to pinpoint the users or customers. Location in- formation collection, GPS and cellular networks are better for outdoor navigation than indoor positioning. The emergence of Bluetooth Low Energy technology provides an effi- cient approach for indoor positioning services. In this thesis, we propose an iBeacon based location aware advertising system to make users acquire the desired advertisement. The system includes the server side, user side and billboard side. We will go into details about its concept, implementation and related background in the thesis. Finally, we analyzed the performance of the system and showed that the system is suitable for indoor environments.en
dc.identifier.urihttp://hdl.handle.net/10012/10254
dc.language.isoenen
dc.pendingfalse
dc.publisherUniversity of Waterlooen
dc.subjectiBeaconen
dc.subjectindoor positioningen
dc.subjectBluetooth Low Energyen
dc.subjectadvertising systemen
dc.titleAn iBeacon-Based Location-Aware Advertising Systemen
dc.typeMaster Thesisen
uws-etd.degreeMaster of Applied Scienceen
uws-etd.degree.departmentElectrical and Computer Engineeringen
uws-etd.degree.disciplineElectrical and Computer Engineeringen
uws-etd.degree.grantorUniversity of Waterlooen
uws.contributor.advisorHo, Pin-Han
uws.contributor.affiliation1Faculty of Engineeringen
uws.peerReviewStatusUnrevieweden
uws.published.cityWaterlooen
uws.published.countryCanadaen
uws.published.provinceOntarioen
uws.scholarLevelGraduateen
uws.typeOfResourceTexten

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