The Role of the Theory of Planned Behaviour (TPB) and socio-demographics in influencing Pro- climate behaviours

Abstract

The study aimed to investigate the association between demographic factors and components of the Theory of Planned Behaviour (TPB) with the climate change behaviour of the people residing in Canada. The hypotheses of the research focused on the association between socio-demographics of age, gender, race, region, income, language, and education with the intention of the people to act in an environment-friendly way. Moreover, the hypotheses were also concerned with social norms, attitudes, perceived behavioural control, intention, and behaviour of the people. The data of the study was obtained from the survey of Impact Canada, selecting wave 1 responses for the research as it provided information according to the variables required for the study. The data analysis was conducted through Chi-square and Spearman correlation. The findings have provided support for all of the study hypotheses, excluding H6 and H7 which were related to the association of language and race with intention. However, the other hypotheses have been accepted, which implies that demographic factors tend to play a significant role in determining the pro-climate behaviours of the people. In addition, the relevance of TPB has been established through this study as a means of understanding the adoption of environment-friendly behaviours of the people in Canada.