Popping My Collar: Applying Anthropology to the Field of Design and Marketing
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Date
2009-01-30T15:14:12Z
Authors
Platz, Kayleigh Helene
Advisor
Journal Title
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Publisher
University of Waterloo
Abstract
This paper explores the relationship between anthropological research methods and business, marketing and research design. It is based on participant observation and semi-structured interviews.
Description
Keywords
Anthropological Methods, Business