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Social Media Influencers- A Review of Operations Management Literature

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dc.contributor.authorMatthias, Mikhailla
dc.date.accessioned2023-08-29T18:59:52Z
dc.date.available2023-08-29T18:59:52Z
dc.date.issued2023-08-29
dc.date.submitted2023-08-21
dc.description.abstractThis literature review provides a comprehensive survey of research on Social Media Influencers (SMIs) across the fields of SMIs in marketing, seeding strategies, influence maximization and applications of SMIs in society. Specifically, we focus on examining the methods employed by researchers to reach their conclusions. Through our analysis, we identify opportunities for future research that align with emerging areas and unexplored territories related to theory, context, and methodology. This approach offers a fresh perspective on existing research, paving the way for more effective and impactful studies in the future. Additionally, gaining a deeper understanding of the underlying principles and methodologies of these concepts enables more informed decision-making when implementing these strategiesen
dc.identifier.urihttp://hdl.handle.net/10012/19797
dc.language.isoenen
dc.pendingfalse
dc.publisherUniversity of Waterlooen
dc.subjectsocial media influencersen
dc.subjectinfluencersen
dc.subjectseedingen
dc.subjectinfluence maximizationen
dc.subjectseeding strategiesen
dc.titleSocial Media Influencers- A Review of Operations Management Literatureen
dc.typeMaster Thesisen
uws-etd.degreeMaster of Applied Scienceen
uws-etd.degree.departmentManagement Sciencesen
uws-etd.degree.disciplineManagement Sciencesen
uws-etd.degree.grantorUniversity of Waterlooen
uws-etd.embargo.terms0en
uws.contributor.advisorDimitrov, Stan
uws.contributor.advisorMantin, Binyamin
uws.contributor.affiliation1Faculty of Engineeringen
uws.peerReviewStatusUnrevieweden
uws.published.cityWaterlooen
uws.published.countryCanadaen
uws.published.provinceOntarioen
uws.scholarLevelGraduateen
uws.typeOfResourceTexten

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