Browsing Management Sciences by Author "Alam, Md Shahedul"
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Technology-Scanning Capability and Market-Scanning Capability as Drivers of Product Innovation Performance
Alam, Md Shahedul (University of Waterloo, 2011-08-26)Changing trends in customer preference, competitors’ offerings, new technologies and development techniques may disrupt a firm from its current leading market position and may favor other firms that prioritize innovation. ...