Browsing Arts (Faculty of) by Subject "globalization"
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Die ,globale Provinz' ? Der Globalisierungsdiskurs am Beispiel von Arnold Stadlers Roman <u>Ein hinreissender Schrotthändler</u> (1999) und Andreas Maiers Roman <u>Klausen</u> (2002)
(University of Waterloo, 2006)This thesis demonstrates how two literary works ? Arnold Stadler's <em>Ein hinreissender Schrotthändler</em> (1999) and Andreas Maier's <em>Klausen</em> (2002) ? can be read as part of the globalization discourse. As a ... -
Globality and Locality in the Discourse of Advertising: the Use and Function of Language Variation in TV Commercials
(University of Waterloo, 2014-09-08)The main interest of this thesis lies in the analysis of television advertising with respect to language varieties, in this case regional dialects as well as foreign accents. With advertising being understood as a form of ...