dc.contributor.author | Visuvalingam, Vadivananthan | en |
dc.date.accessioned | 2006-08-22 13:57:51 (GMT) | |
dc.date.available | 2006-08-22 13:57:51 (GMT) | |
dc.date.issued | 2006 | en |
dc.date.submitted | 2006 | en |
dc.identifier.uri | http://hdl.handle.net/10012/944 | |
dc.description.abstract | Electronic negotiation (e-negotiation) is a relatively new technology that has spawned as a result of the growth of electronic commerce (e-commerce). While researchers have dealt with a variety of topics in the area of e-negotiation the acceptance of e-negotiation technology is a subject that needs further exploration. This study contributes to the research in e-negotiation, by putting forward a conceptual model that explains the factors that affect technology acceptance of e-negotiation.
We survey past works in the technology acceptance literature, and review three seminal theories ? the technology acceptance model (TAM), the theory of planned behaviour (TPB) and the diffusion of innovation theory (DOI). We develop a conceptual model by identifying various factors and interrelationships amongst them that are valid for the context of our study. To test our model, we develop a web interface for participants to experience e-negotiation, and incorporate a survey instrument, adapted from previous studies, to assess participants' attitudes and perceptions towards using e-negotiation. We also test whether the presence of learning agents has an effect on perceptions of negotiation outcomes.
Regression and MANOVA tests indicate that attitude and associated attitudinal beliefs have a significant influence on acceptance of e-negotiation technology. We also find that perceptions of negotiation outcomes affect e-negotiation acceptance; however, learning agents were not found to have an influence on perceptions of negotiation outcomes. | en |
dc.format | application/pdf | en |
dc.format.extent | 1251028 bytes | |
dc.format.mimetype | application/pdf | |
dc.language.iso | en | en |
dc.publisher | University of Waterloo | en |
dc.rights | Copyright: 2006,
Visuvalingam, Vadivananthan. All rights reserved. | en |
dc.subject | Management | en |
dc.subject | technology acceptance | en |
dc.subject | electronic negotiation | en |
dc.subject | learning agents | en |
dc.title | A conceptual framework to explain technology acceptance of electronic negotiation utilizing software agents | en |
dc.type | Master Thesis | en |
dc.pending | false | en |
uws-etd.degree.department | Management Sciences | en |
uws-etd.degree | Master of Applied Science | en |
uws.typeOfResource | Text | en |
uws.peerReviewStatus | Unreviewed | en |
uws.scholarLevel | Graduate | en |