A Framework for Assessing National Tourism Plans
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An integrated framework is created to assess national-level tourism plans and is applied to the Egyptian case. To date, the assessment of tourism planning has been a tedious, expensive process and detailed evaluations have not often been undertaken in a systematic manner. It is argued that much can be learned about tourism planning by examining tourism planning documents systematically according to a set of criteria. Although plans differ depending on their contexts, there are certain attributes that should be present in all tourism plans. In this dissertation a set of characteristics is delineated that should be present in national-level tourism plans. The proposed assessment framework is divided into four major components: goals and objectives, approach to tourism planning, institutional elements, and marketing. Each component is then further divided into key points drawn from pertinent literatures that suggest the characteristics of a good plan and, therefore, what should be assessed in plan evaluation. The framework is then applied to the Egyptian tourism plan to guide an examination and assessment of the documents. Based on this analysis, recommendations are made to improve Egyptian tourism planning. This research contributes to tourism planning by suggesting a framework that can be employed with relative ease to assess tourism plans for different national-level destinations, thus facilitating problem and issue identification, offering an opportunity for learning, and providing a structure for undertaking comparative studies.