Affective Identity Predicts Entrepreneurial Intent with Two Forms of Self-Entrepreneur Congruence
Chan, Vivian Wing-Sheung
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Vocational psychologists have theorized that the congruence between self and occupations is the key to find fulfilling careers for individuals (Vondracek & Porfeli, 2011). However, the typical use of vocational interests to capture information about the self has been limited because it does not disentangle identity and work preferences in people’s responses in vocational assessments. People cannot be fully informed of careers most fitting to them if the vocational assessment does not capture distinct information about their identity. In this study, we strive to disentangle identity from preferences by including affective identity, which is sentiments that people hold towards themselves, as a predictor for career intent. Focusing on the context of entrepreneurship as a career, we examine how the congruence of affective identity and affective ratings of entrepreneurs provide additional information in predicting entrepreneurial intent beyond work preferences congruence. We invited undergraduate students from a Canadian University to complete an online-survey for an extra credit in their psychology course. We examined the impact of different congruence form of intent by including linear and polynomial terms of self and entrepreneur ratings when conducting a hierarchical linear regression. In general, we found support for the validity of our developed measure and demonstrated that contemporary congruence forms based on factors of affective identity brings new information in career choice perception. Affective identity accounts for unique predictability of self perception beyond vocational preference, which suggests the potential use of affective identity for career search feedback.