Browsing Theses by Subject "environmental scanning"
Now showing items 1-2 of 2
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Detecting Weak Signals by Internet-Based Environmental Scanning
(University of Waterloo, 2011-09-30)Firms in highly dynamic environments focusing on innovation in their products and services, often encounter elevated amounts of uncertainty regarding the future direction of technological change. Finding reliable and ... -
Technology-Scanning Capability and Market-Scanning Capability as Drivers of Product Innovation Performance
(University of Waterloo, 2011-08-26)Changing trends in customer preference, competitors’ offerings, new technologies and development techniques may disrupt a firm from its current leading market position and may favor other firms that prioritize innovation. ...