Browsing Theses by Author "Liu, Dongxiao"
Now showing items 1-1 of 1
-
Security and Privacy Preservation in Mobile Advertising
Liu, Dongxiao (University of Waterloo, 2020-08-28)Mobile advertising is emerging as a promising advertising strategy, which leverages prescriptive analytics, location-based distribution, and feedback-driven marketing to engage consumers with timely and targeted advertisements. ...