Popping My Collar: Applying Anthropology to the Field of Design and Marketing
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This paper explores the relationship between anthropological research methods and business, marketing and research design. It is based on participant observation and semi-structured interviews.
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Kayleigh Helene Platz (2009). Popping My Collar: Applying Anthropology to the Field of Design and Marketing. UWSpace. http://hdl.handle.net/10012/4269