Popping My Collar: Applying Anthropology to the Field of Design and Marketing
Abstract
This paper explores the relationship between anthropological research methods and business, marketing and research design. It is based on participant observation and semi-structured interviews.
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Kayleigh Helene Platz
(2009).
Popping My Collar: Applying Anthropology to the Field of Design and Marketing. UWSpace.
http://hdl.handle.net/10012/4269
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