Understanding a Demonstration Effect Among Youth Sport Spectators: An Application and Augmentation of the Theory of Planned Behavior

Abstract

The present study employed the theory of planned behavior (TPB) to assess motivational factors associated to youths’ pre-event and post-event intentions to participate in the sport of track cycling. This study also hypothesized that an additional variable could predict intention. In particular, the construct of state inspiration was examined in terms of its ability to explain significant proportions of variance in youths’ intentions above and beyond TPB variables. Participants were enrolled in grades seven and nine at various schools throughout the city of Milton, Ontario. Students completed a questionnaire assessing each construct of the TPB one week before attending the Milton International Track Cycling Event. Immediately following the event, students completed a post-event survey assessing each construct of the TPB and state inspiration experienced while watching the event. Results from the hierarchical regression analysis revealed that attitude toward the behavior ( = .171, p = .001), normative influence ( = .81, p < .001), and inspiration ( = .244, p < .001) were significant positive predictors of post-event intentions within the model. Youth that felt participating gin the sport would be fun, exciting, and enjoyable were more likely to intend to participate. Moreover, those youth who felt strongly that their friends and family would support and participate as well were more likely to intend to participate post-event. Lastly, youths that felt more inspired through experiencing the track cycling event were more likely to intend to participate post-event. Implications for research and practice are discussed.