Browsing Health (Faculty of) by Author "Gardi, Andrea"
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Visitor Satisfaction at a Local Festival: An Importance-Performance Analysis of Oktoberfest
Gardi, Andrea (University of Waterloo, 2014-03-31)The aim of this research was to provide a practical method for assessing visitor satisfaction at a local festival. It is crucial for festival management to monitor and evaluate visitor satisfaction in order to understand ...