Browsing Stratford School of Interaction Design and Business by Subject "Hexad"
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The Gamification User Types Hexad Scale
(ACM, 2016-10-16)Several studies have indicated the need for personalizing gamified systems to users' personalities. However, mapping user personality onto design elements is difficult. Hexad is a gamification user types model that attempts ... -
Personalizing Persuasive Strategies in Gameful Systems to Gamification User Types
(Association for Computing Machinery, 2018-04-21)Persuasive gameful systems are effective tools for motivating behaviour change. Research has shown that tailoring these systems to individuals can increase their efficacy; however, there is little knowledge on how to ...