Ho, Pin-HanNing, JiaMin2016-02-102016-02-102016-02-102016-02-09http://hdl.handle.net/10012/10254The billboard market near its end for the development of electric commerce, especially with the maturing of online advertising systems. Traditional billboards demand innova- tive ways to attract and categorize users; and to direct them to desired advertisements. Location information is the prerequisite to pinpoint the users or customers. Location in- formation collection, GPS and cellular networks are better for outdoor navigation than indoor positioning. The emergence of Bluetooth Low Energy technology provides an effi- cient approach for indoor positioning services. In this thesis, we propose an iBeacon based location aware advertising system to make users acquire the desired advertisement. The system includes the server side, user side and billboard side. We will go into details about its concept, implementation and related background in the thesis. Finally, we analyzed the performance of the system and showed that the system is suitable for indoor environments.eniBeaconindoor positioningBluetooth Low Energyadvertising systemMaster Thesis