Zhang-Kennedy, LeahChiasson, SoniaBiddle, Robert2022-03-082022-03-082014-05https://doi.org/10.1007/978-3-319-07127-5_27http://hdl.handle.net/10012/18097This is a post-peer-review, pre-copyedit version of a book chapter published in Persuasive Technology. The final authenticated version is available online at: https://doi.org/10.1007/978-3-319-07127-5_27Online security advice aims to persuade users to behave se- curely, but appears to have limited effects at changing behaviour. We pro- pose security advice targeted at end-users should employ visual rhetoric to form an effective, memorable, and persuasive method of communica- tion. We present the design and evaluation of infographics and an online interactive comic developed to persuade users to update their antivirus software. Results show superior learning and behavioural outcomes com- pared to mainstream text-only security advice.enantiviruspersuasive visualizationusable securityBook Chapter