Popping My Collar: Applying Anthropology to the Field of Design and Marketing

Platz, Kayleigh Helene2009-01-302009-01-302009-01-302009-01-23http://hdl.handle.net/10012/4269This paper explores the relationship between anthropological research methods and business, marketing and research design. It is based on participant observation and semi-structured interviews.enAnthropological MethodsBusinessPopping My Collar: Applying Anthropology to the Field of Design and MarketingMaster ThesisPublic Issues Anthropology