Hadan, HildaSgandurra, SabrinaZhang-Kennedy, LeahNacke, Lennart2024-11-272024-11-272024-10-14https://doi.org/10.1145/3665463.3678866https://hdl.handle.net/10012/21208© Hadan, Sgandurra, Zhang-Kennedy, Nacke| ACM (2024). This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in {Source Publication}, https://doi.org/10.1145/3665463.3678866.Deceptive game designs that manipulate players are increasingly common in the gaming industry, but the impact on players is not well studied. While studies have revealed player frustration, there is a gap in understanding how cultural attributes affect the impact of deceptive design in games. This paper proposes a new research direction on the connection between the representation of culture in games and player response to deceptive designs. We believe that understanding the interplay between cultural attributes and deceptive design can inform the creation of games that are ethical and entertaining for players around the globe.enAttribution-NonCommercial-ShareAlike 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-sa/4.0/game designdeceptive designplayer manipulationgame culturalizationgame cultural attributesArticle