Browsing Environment (Faculty of) by Subject "marketing"
Now showing items 1-2 of 2
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The Effectiveness of the Internet as a Marketing Tool in Tourism
(University of Waterloo, 2004)With the ever-increasing number of people accessing the Internet and the recent explosion of e-commerce world wide, there are considerable implications for the tourism industry. Tourism suppliers are investing in the ... -
The impact of cigarette package design on young women in Brazil: brand appeal and perceptions of health risk
(University of Waterloo, 2011-08-30)Tobacco use is responsible for 5.4 million deaths every year worldwide and a leading cause of preventable death. The burden of these deaths is rapidly shifting to low and middle-income countries, such as Brazil. Brazil is ...