Browsing Management Sciences by Subject "online"
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Factors Influencing Impulse Buying During an Online Purchase Transaction
(University of Waterloo, 2004)An important element in retailing is the use of impulse purchases; generally small items that are bought by consumers on the spur of the moment. By some estimates, impulse purchases make up approximately 50 percent of ... -
The Impact of Co-operation Policies on Participation in Online Learning Object Exchange: A Preliminary Investigation
(University of Waterloo, 2002)This research investigates the impact of cooperation policies on participation in, and benefits from, online learning object exchanges. First, an in-depth study of issues encountered in other online contexts ...