Browsing Psychology by Author "Huck, Nicolas"
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Psychological Prices at Retail Gasoline Stations: The Policies of 0-, 5-, and 9-Ending Prices Huck, Nicolas; Chenavaz, Regis Y.; Dimitrov, Stanko (Taylor & Francis, 2021-07-12)Psychological prices are known to impact consumer behaviour and to depend on retailers’ characteristics. Less understood is last digit pricing, especially in the context of retail gasoline stations. We study price endings ...