Browsing Germanic and Slavic Studies by Subject "advertising"
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Das Motiv der Werbung in deutscher und russischer Gegenwartsliteratur - dargestellt anhand Raumers Viktor Vogel und Pelevins Generation P.
(University of Waterloo, 2005)This thesis is a the comparative analysis of the motifs of advertising concepts as found in the German novel <em>Viktor Vogel</em>, by Alexandra Raumer, and the Russian novel <em>Generation P. </em>, by Viktor Pelevin. ... -
Globality and Locality in the Discourse of Advertising: the Use and Function of Language Variation in TV Commercials
(University of Waterloo, 2014-09-08)The main interest of this thesis lies in the analysis of television advertising with respect to language varieties, in this case regional dialects as well as foreign accents. With advertising being understood as a form of ...