Browsing Arts (Faculty of) by Subject "engagement"
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Exploring the complexities of value creation: The role of engagement strength
(John Wiley & Sons, 2009-03-25)Regulatory engagement theory (Higgins, 2006; Higgins & Scholer, 2009) proposes that engagement strength plays a critical role in the creation of value intensity. We discuss the ways in which engagement, in this model, can ...