Browsing Arts (Faculty of) by Subject "Role Models"
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Who Gets You Going and Who Keeps You Going: Motivational Relevance Determines Role Model Effectiveness
(University of Waterloo, 2015-01-23)Role models are ubiquitous: They boost gym-goers’ motivation, encourage women to enter science-related fields, or even nudge people to eat the “right” kind of cereal. The present research provides an organizing framework ...