Browsing Arts (Faculty of) by Subject "Priming"
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Implicit Leadership: Exploring the Role of Leaders on the Implicit Activation of Self-Interest
(University of Waterloo, 2013-01-25)Lord and Brown (Lord, Brown, & Freiberg, 1999; Lord & Brown, 2004) suggest that leaders may impact followers by priming certain goals or ideals in their followers’ minds, which in turn influence judgment and behaviour. The ...