Browsing Theses by Subject "drowning"
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The Problem with Too Much Fear: Testing the Interaction between Fear Appeals, Message Framing and Visual Metaphors (University of Waterloo, 2016-01-28)In Canada, recreational activities account for 60% of all drowning related deaths (LSS, 2012). How can we influence people to adopt safe behaviours while engaging in recreational activity around the water? One popular ...