Browsing Theses by Author "Rahimi Nejad, Mona"
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Numerosity and Cognitive Complexity of a Medium as Moderators of Medium Effect on Effort
Rahimi Nejad, Mona (University of Waterloo, 2010-09-30)As a part of loyalty programs in marketing or as incentive plans in companies, mediums have attracted considerable interest from marketing and organizational behavior researchers. Previous studies focused mainly on the ...