Browsing Theses by Author "Suman, Sumra"
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Novelty Seeking Preferences of Chinese and Indian Overseas Tourists in Canada Using the International Tourist Role (ITR) Scale: An Exploratory-Comparative Study
Suman, Sumra (University of Waterloo, 2015-09-30)The concept of novelty seeking has been used by over decades to study consumer behaviour in tourism. Cohen (1972) differentiated international tourists based on the degree to which they seek novelty in their travel experience, ...