Browsing University of Waterloo by Subject "influence maximization"
Now showing items 1-2 of 2
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Social Media Influencers- A Review of Operations Management Literature
(University of Waterloo, 2023-08-29)This literature review provides a comprehensive survey of research on Social Media Influencers (SMIs) across the fields of SMIs in marketing, seeding strategies, influence maximization and applications of SMIs in society. ... -
Technology Diffusion on Spiders
(University of Waterloo, 2017-08-29)There has been significant research about cascade effects that occur when information is spread through a network. Most models of such cascade effects are highly-localised, which means that they assume a node’s behaviour ...