Browsing University of Waterloo by Subject "Protection Motivation Theory"
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The Problem with Too Much Fear: Testing the Interaction between Fear Appeals, Message Framing and Visual Metaphors
(University of Waterloo, 2016-01-28)In Canada, recreational activities account for 60% of all drowning related deaths (LSS, 2012). How can we influence people to adopt safe behaviours while engaging in recreational activity around the water? One popular ... -
Understanding scuba divers’ response to coral bleaching: An application of Protection Motivation Theory
(University of Waterloo, 2019-01-07)Numerous studies have shown that healthy coral reefs are important to the dive experience. Thus, the expected increase in frequency and magnitude of coral bleaching events has the potential to alter global flows of dive ...