Browsing University of Waterloo by Subject "Ethnomethodology"
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The Role of Practical Reasoning and Typification in Consumer Analytics Work: An Ethnomethodological Study (University of Waterloo, 2016-07-07)Traditional scholarship views quantitative people-categorization in the workplace—i.e. the use of big data to group consumers and categorize their cultures—as primarily a problem of technical and statistical optimization. ...