Browsing University of Waterloo by Subject "Business"
Now showing items 1-2 of 2
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Fostering Sustainable Business: CBSM as a Framework to Voluntarily Change Environmental Behaviours
(University of Waterloo, 2017-04-27)This research investigates how governments can influence businesses to voluntarily change their environmental practices or “behaviours” by assessing two approaches: Voluntary Codes and Community-Based Social Marketing ... -
Popping My Collar: Applying Anthropology to the Field of Design and Marketing
(University of Waterloo, 2009-01-30)This paper explores the relationship between anthropological research methods and business, marketing and research design. It is based on participant observation and semi-structured interviews.