Browsing University of Waterloo by Author "Ramezani Tehrani, Bahareh"
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Switching Focus in New Business Enterprise:From a Survival to a Profit Orientation
Ramezani Tehrani, Bahareh (University of Waterloo, 2009-09-25)What objective should an entrepreneur focus on when starting a new business enterprise? Both a survival orientation and a profit one are important for the continuity of the new venture, but a survival focus is key in the ...