Browsing University of Waterloo by Author "Jiang, Lifei"
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The effect of P2P marketplaces on retailing in the presence of mismatch risk
Jiang, Lifei (University of Waterloo, 2014-04-10)Consumers frequently face mismatch risk as goods they purchase may be deemed inappropriate or below expectations. Due to this risk, consumers may avoid purchasing such goods and consequently hurt retailers. Can the emergence ... -
P2P Marketplaces and Retailing in the Presence of Consumers' Valuation Uncertainty
Jiang, Lifei; Dimitrov, Stanko; Mantin, Benny (Wiley, 2017-03)Can peer‐to‐peer (P2P) marketplaces benefit traditional supply chains when consumers may experience valuation risk? P2P marketplaces can mitigate consumers' risk by allowing them to trade mismatched goods; yet, they also ...