Browsing University of Waterloo by Author "Roitsch, Julia Marisa"
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Globality and Locality in the Discourse of Advertising: the Use and Function of Language Variation in TV Commercials
Roitsch, Julia Marisa (University of Waterloo, 2014-09-08)The main interest of this thesis lies in the analysis of television advertising with respect to language varieties, in this case regional dialects as well as foreign accents. With advertising being understood as a form of ...